Press Releases

Viscira® Deploys a Next-Generation Augmented Reality (AR) Training Solution for Pharma Sales Reps

Company Develops a Sophisticated AR Solution for a Top-Five Pharma Sales Force Using the Microsoft HoloLens

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, announced today the release of an Augmented Reality solution designed to provide sales-force training for one of the top five pharmaceutical companies in the world. The solution utilizes the Microsoft HoloLens, a mixed-reality, holographic headset that incorporates both virtual reality and augmented reality by seamlessly blending high-definition holograms with the real world.

The Augmented Reality solution developed by Viscira allows the user to view and physically interact with a 3D image of a healthy, functioning heart. Viewers can then see the impact of certain diseases on the appearance and performance of the organ. Additionally, the training instructor can review the same imagery simultaneously with the participants, allowing him or her to provide additional real-time, voice-over commentary and education.

By using this type of interactive solution, learners enter an immersive environment where they are able to view and interact with dynamic, functioning organs, as opposed to reviewing and memorizing how the organs look in static, textbook form. This Augmented Reality training solution was first used by the company during a live training program in March 2018. The solution was very positively received by the client, senior management, and the field sales force, and was instrumental in driving mastery of the relevant biology, cardiology disease state, and existing treatment approaches. Some of the commentary Viscira received from training participants included:

  • “Helped me visualize the heart and lungs in 3D. The key concepts were explained in an easy-to-follow voice.”
  • “It was helpful seeing the catheter being used rather than just imagining it.”
  • “We have learned about the heart through text and PowerPoint. This was a much more interactive and dynamic instruction.”
  • “It gave a very ‘realistic’ perspective on how the heart functions.”

Viscira is very excited about continuing to use Augmented Reality to help clients elevate their training programs, and for other educational and marketing needs. “This training model featuring AR and the Microsoft HoloLens is an ideal platform for making the field force more effective and for advancing commercial selling efforts in general. The initiative was the company’s first implementation of AR in an enterprise-wide capacity,” explained Rodwin Pabello, Viscira’s Director of New Product Development.

To learn more about Viscira’s virtual-reality and augmented-reality solutions, please contact our Business Development team at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Innovation Nation: Viscira® Digital Tour Continues Across the Country

Viscira’s 2018 Digital Innovation for Healthcare Roadshow Is Off to a Fast Start

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, recently kicked off its second annual Digital Innovation Roadshow, titled “Innovation Nation.” The goal of the roadshow presentations is to help educate life sciences marketing, medical affairs, HEOR, commercial operations, and IT teams about some of the latest technology trends, platforms, and applications.

In 2017, Viscira’s New Product Development Team traveled to 15 cities across the U.S., from Los Angeles to Boston and from Atlanta to New York, to showcase emerging digital technology solutions that could impact key business challenges facing life sciences companies. The team visited a total of 10 leading life sciences companies.

This year, the company’s roadshow presentations began in February. To date, the Viscira team has traveled to five different cities, visiting five major life science companies. Overall, the company is well ahead of its pace from last year and its meeting goal for the first half of 2018.

The 2018 Innovation Nation is a strategic, user-centered approach to addressing some of the major challenges facing life sciences companies. Using an “Educate, Experience and Apply” framework, it is a creative way to bring the latest technologies to clients, through a series of on-site interactive sessions, demos, and discussions. At its core, Innovation Nation is a collaboration between Viscira and its life sciences clients to define new content-delivery media and to help gain greater insights into how to more effectively apply cutting-edge, message-enhancing technologies in different user experience scenarios.

“We are off to a really good start with our Innovation Nation roadshow this year. We have presented some of the latest digital technologies to our clients and have received an overwhelmingly positive response. In particular, many clients are interested in Augmented Reality/Virtual Reality and Artificial Intelligence technology, and are starting to see how they can be used for HCP and patient engagement, training applications, etc.,” said Rodwin Pabello, Viscira’s Director of New Product Development.

Here is some of the specific feedback Viscira has received from leading life sciences companies:

“Before you started the meeting, I told you that HoloLens was not a viable option for training our sales teams. It seems from the other vendors, it is not ready for prime time. You totally changed my mind and we are excited to partner with you.”

“I am getting chills down my arm. I can envision a wall of AR posters that will help teach our sales reps.”

“Your work is impressive. We are excited about the opportunities to raise the bar for our training platform.”

The company is very excited to continue the roadshow presentations for the second half of the year and continues to receive strong interest from clients. For more information on Viscira’s Innovation Nation, please contact Melissa Chun, Senior Analyst – Business Development and Product Management, at (415) 848-8075 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

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Viscira® Welcomes New Senior Director of Video

Mike Goldberg Joins Company in a Leadership Role Heading Up the Video and Motion Graphics Department

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is proud to announce that Mike Goldberg has joined the company as its new Senior Director of Video. Working closely with the executive team, Mike will lead the strategic and day-to-day operational oversight of Viscira’s video content creation, production, and post-production capabilities. He will also oversee the company’s ongoing motion graphics development efforts, driving further innovation in this area.

Mike brings to Viscira his passion for coming up with big, creative ideas, as well as his deep understanding of how to create real brand value through memorable storytelling. He has devoted his 25-year career in advertising to helping build some of the world’s most prominent brands. As a former Vice President and Creative Director at Hill Holliday in New York and later at McCann Erickson, Mike had a creative leadership role on national broadcast and integrated, multi-channel digital marketing campaigns at ESPN, Verizon, BlackBerry, Staples, Citibank, and Coca-Cola.

Most recently, Mike was the Creative Director at a boutique creative agency in San Francisco, where he created a global social media video campaign for Mentos Gum that changed the way Mentos markets itself. Mike wrote and directed 21 videos in six days. The creative campaign received millions of views on the first day alone and delivered meaningful financial impact for the brand. Mike also created an integrated digital, social, and traditional campaign for The Weather Channel featuring weather nerds who use the app to seek out extreme weather for fun. The campaign received 5 million organic YouTube views in just under a week and boosted usage of the Weather Channel mobile app.

“We’re very happy to have Mike join our extended leadership team here at Viscira. He’s a great guy and a very talented Creative Director with a lot of campaign development and storytelling experience with major brands,” said Rick Barker, Chief Operating Officer (COO) of Viscira. “He approaches creative concepts and creative problem solving from a strategic perspective, which will resonate with our clients.”

“I’m very excited to join the Viscira team and bring state-of-the-art storytelling and video content to an already talented and accomplished team,” commented Goldberg.

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Viscira® Welcomes New Vice President of Software Development

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the addition of Suntae Kim as its new Vice President of Software Development.

In this key role, Mr. Kim will lead Viscira’s Software Development and Functional QA teams and its ongoing development of cutting-edge technical solutions for various digital platforms, including mobile phones, iPads/tablets, desktop computers, AR/VR/mixed-reality headsets, and large touch-screen panel displays for conferences. Under Mr. Kim’s leadership, the company expects to continue to deliver high-impact digital strategies, best-in-class technical solutions, and innovative user experiences in support of its clients’ sales and marketing efforts. Mr. Kim will also play a prominent role on Viscira’s Executive Team, helping shape the company’s strategic direction and new product development efforts.

Mr. Kim is a customer-focused technology professional with a successful career delivering distinctive technology solutions and integrated marketing programs for major clients. He joins Viscira with over 20 years of experience in product development, software engineering, client services, and executive management. He began his career in various technology leadership positions at industry-leading companies like Oracle, Netscape, and Samsung, where he managed engineering teams focused on application development, e-commerce, and SaaS platforms.

Mr. Kim started out as a programmer. He subsequently took on roles of increasing responsibility, moving from development management to executive roles in engineering and service delivery. More recently, he has been a co-founder of numerous technology startups. His last company offered web, mobile web, and mobile app development and hosting services that supported billions of page views using a cloud-based SaaS platform.

Mr. Kim maintains impressive academic credentials in addition to his software development and leadership experience. He holds a Master of Engineering in Operations Research and Industrial Engineering and a Bachelor of Science in Electrical Engineering, both from Cornell University.

“Suntae has a great combination of strong technology leadership and a deep understanding of what it takes to provide world-class client service and support,” said Rick Barker, Chief Operating Officer (COO) of Viscira. “Suntae also brings a history of building and managing highly productive software engineering teams and will be a solid addition to both our Software Development team and our Executive team.”

“I’m excited to bring my passion for building innovative products and delivering top quality technical solutions to Viscira,” commented Mr. Kim. “I’m looking forward to further enhancing Viscira’s software development expertise, and I’m thrilled to be part of a company that is a recognized technology leader in life sciences digital marketing.”

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