Viscira® Listed as the #1 Player in Global Virtual Reality in Healthcare Sector

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, was listed as the #1 player in the recently launched new market research report "Global Virtual Reality in Healthcare Sector Market 2016." The research study provides a strategic assessment of the global virtual reality market and profiles leading companies in the healthcare sector. Viscira leads the list, which includes developers of augmented reality eyewear and surgical simulators for medical training, virtual reality software technology companies, and companies developing virtual reality games for pain management.

Viscira offers innovative VR solutions for its pharma, biotech, and medical device clients that communicate healthcare information in very personal and immersive ways. One interesting example was the development of a VR solution for a client that leveraged the Oculus Rift to simulate the impact of schizophrenia on a patient.

The company also recently deployed an engaging VR exhibit for a top-ten pharma company to help illustrate and personalize patients’ challenges of living with rheumatoid arthritis, ankylosing spondylitis, and psoriatic arthritis. The VR program utilized live-action video, unique cinematography, 3D animation, and modern graphic design and was deployed on the Samsung Gear. Based on the success of the program, it is currently being localized for use in numerous markets across the world.

Dave Gulezian, President & CEO of Viscira, commented on Viscira's inclusion in this market research report. "From early in its lifecycle, our team recognized the potential for VR to change the way we communicate healthcare information and invested the time to dive into the technology. We are pleased to be included in this industry report along with other leading companies who are recognized as innovators in this space."

Viscira's virtual and augmented reality solutions are just one example of many distinctive interactive software applications and digital solutions the company offers, from 3D MOD and MOA animations to interactive sales aids to its Vilumina video programs. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of clients that includes 21 of the top 25 pharma and biotech companies in the world.

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