3D animation has progressed significantly - from the hand-drawn techniques used in the 1940 production of Pinocchio to the groundbreaking technologies used to create the 2009 science fiction epic film, Avatar. While many are familiar with the use of animation by the motion picture industry, most are not as aware of its potential within the medical environment.
Viscira, a leading provider of interactive and new-media solutions for the life sciences industry, is capitalizing on this opportunity by offering deep and broad experience in 3D disease state and mechanism of action (MOA) animation development. Viscira is raising the bar for animation productions having recently received industry praise for an animation video it featured at the 2009 American Society of Clinical Oncology (ASCO) Meeting.
Brad Peebler, CEO of Luxology, the software developer for the featured animation, commented on Viscira’s delivery at ASCO. “We are impressed with the quality and sophistication of animation that Viscira is able to deliver. It’s great to see some of the unique effects that are typically reserved for feature-film production incorporated into a medical video.”
While Viscira’s cinematic animations engage and entertain viewers, they also educate through a medically-sophisticated, storytelling approach that strives for scientific accuracy even at a cellular or molecular level. When appropriate, Viscira’s animations can provide viewers with a photo-realistic visual experience that might resemble the perspective of looking through a microscope.
According to Hagop (Kane) Kaneboughazian, Viscira’s Director of Animation, success depends on blending creative design with science. “We start with primary research on a disease state and product, key message definition and script development. It’s critical to understand the science first to make sure that the visual components are not only aesthetically impactful, but also technically correct.”
Viscira produces stunning 3D animations that can be customized for healthcare professionals, as well as patients. The company’s animation team brings together multiple functions including medical writers, storyboard artists and motion graphics developers. Viscira’s technical animation development suite integrates some of the same software programs and tools being utilized by companies such as Pixar and Lucasfilm, in addition to in-house applications.
Viscira’s next-generation 3D animations are just one of many interactive and new-media solutions the company offers, which range from web-based interactive slide kit builder platforms to enhanced video presentation modules to virtual-reality tradeshow programs. Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer and Novartis.
Marketing Communications Manager - Viscira
Phone: (617) 429-0834