Press Releases

Viscira® Maintains Highest Level of Veeva Systems Multichannel Partner Certification

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is pleased to announce its latest certification as a Level 4 Multichannel Content Agency by Veeva Systems, a leader of cloud solutions for the life sciences industry. Level 4 is the highest level of certification offered by Veeva in this category, making Viscira one of only a small number of companies worldwide to hold this status. This recognition confirms the company’s proficiency across all Veeva CRM multichannel products, including Veeva CLM, Approved Email, the Engage Product Family, and MyInsights.

To date, Viscira has been working with Veeva for over five years and has delivered hundreds of Veeva-related programs and key messages for major life science clients across the industry. Viscira’s partnership with Veeva goes beyond just general content deployment and includes the use of many advanced Veeva platform features, such as deeper analytics and clickstream reporting, integration of approved email and surveys into CLM multichannel slides, and localization-ready key messages.

“We are proud of our team for maintaining our elevated certification status with Veeva and continually deepening our expertise with the platform,” said Dave Gulezian, President and CEO of Viscira. “Since the beginning of our partnership with Veeva, we have been committed to bringing advanced features and richer user experiences to the Veeva environment for our clients.”

Viscira’s certification further demonstrates its commitment to support life sciences companies with digital solutions that enhance their relationships with HCPs. One example of this is Viscira’s vDetail solution, an interactive selling tool designed for use with Veeva CLM. The vDetail solution cohesively integrates rich, immersive content and unique interactivity into Veeva CLM. These dynamic content modules include high-fidelity 3D animations, broadcast-quality video, interactive case builders, and special gaming components. Additionally, Viscira has the capability to provide engaging virtual reality (VR) and augmented reality (AR) experiences through the Veeva platform.

The company is committed to continuing to enhance and expand its digital solutions that utilize Veeva’s multichannel suite of products.

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Viscira® Celebrates San Francisco Design Week

Company Selected to Host Two Creative Programs as Part of SF Design Week 2018

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is pleased to announce its participation in the upcoming San Francisco Design Week, which will be held June 7-15, 2018. SF Design Week spans the entire Bay Area and offers over 225 events, including workshops, exhibitions, panels, studio crawls, and open studios and featuring world-renowned designers, entrepreneurs, and innovative thought leaders.

Viscira was selected to host two unique programs that will take place at its SF headquarters at 200 Vallejo Street. These events are described below:

1. AR Storytelling in Life Sciences
Viscira will host a panel discussion focused on the opportunities and challenges of storytelling in augmented reality. We will share our experiences with developing AR programs in the life sciences industry and within various healthcare settings, including trade shows, training sessions, and clinical interactions.

The panel will be moderated by Lia Bailey, Senior Interactive Producer at Viscira. Lia has more than eight years of production experience, with six of those years focused primarily on animation and AR projects. In addition to panelists from Viscira’s own Design Team, the other panel participants include:

  • Sorob Louie, the founder of VirtuLabs, an innovation lab focused on AR and VR and cutting-edge experiential applications.
  • Tyler Wilson, UX Designer at Helios Interactive. Tyler has been prototyping and designing user experiences for five years, focusing on AR and VR experiences to create easy-to-use, fun, and innovative applications for world-leading brands.

2. Digital Solutions in Healthcare: A Guerrilla Design Workshop
This hands-on workshop will allow participants to experience what it might be like to design for a fast-paced digital agency. The workshop is structured to give participants a taste of agency life in the digital healthcare space.

The workshop will start with a “client” kickoff, where participants will learn about the client’s patient outreach strategy for the launch of a fictional breakthrough drug. Using a small group format, we will conduct a round of design process steps, including ideation, prototyping, and presentation to our client for review.

“We are very excited to have been selected to host two Design Week programs at our office. We are passionate about high-quality digital design and the impact it can have on healthcare providers, patients, and caregivers in our space. We look forward to the exchange of creative ideas and expertise with the Bay Area design community,” said Gretchen Harwood, Director of Visual Design at Viscira.

There is a small admission charge for participation in the SF Design Week events at Viscira. All proceeds collected from the events will be donated to charity. To purchase tickets or for more information, visit the SF Design Week website.

About San Francisco Design Week

SF Design Week is a community event led by a team of advisors and a core committee which represents the diversity of design disciplines in the Bay Area. The event is produced by AIGA SF, the professional association for design, a 501(c)(3) and the oldest and largest membership association for professionals engaged in the discipline, practice, and culture of designing.

The San Francisco chapter of AIGA is one of the biggest and most active in the country. Run by Executive Director Dawn Zidonis and a volunteer board of directors that includes President Lily Shen, the organization celebrates design and provides unparalleled opportunities for networking within the local design community and a variety of resources to advance professionalism and broaden knowledge. AIGA SF’s events stimulate discourse and enrich the collective experience of design.

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Viscira® Deploys a Next-Generation Augmented Reality (AR) Training Solution for Pharma Sales Reps

Company Develops a Sophisticated AR Solution for a Top-Five Pharma Sales Force Using the Microsoft HoloLens

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, announced today the release of an Augmented Reality solution designed to provide sales-force training for one of the top five pharmaceutical companies in the world. The solution utilizes the Microsoft HoloLens, a mixed-reality, holographic headset that incorporates both virtual reality and augmented reality by seamlessly blending high-definition holograms with the real world.

The Augmented Reality solution developed by Viscira allows the user to view and physically interact with a 3D image of a healthy, functioning heart. Viewers can then see the impact of certain diseases on the appearance and performance of the organ. Additionally, the training instructor can review the same imagery simultaneously with the participants, allowing him or her to provide additional real-time, voice-over commentary and education.

By using this type of interactive solution, learners enter an immersive environment where they are able to view and interact with dynamic, functioning organs, as opposed to reviewing and memorizing how the organs look in static, textbook form. This Augmented Reality training solution was first used by the company during a live training program in March 2018. The solution was very positively received by the client, senior management, and the field sales force, and was instrumental in driving mastery of the relevant biology, cardiology disease state, and existing treatment approaches. Some of the commentary Viscira received from training participants included:

  • “Helped me visualize the heart and lungs in 3D. The key concepts were explained in an easy-to-follow voice.”
  • “It was helpful seeing the catheter being used rather than just imagining it.”
  • “We have learned about the heart through text and PowerPoint. This was a much more interactive and dynamic instruction.”
  • “It gave a very ‘realistic’ perspective on how the heart functions.”

Viscira is very excited about continuing to use Augmented Reality to help clients elevate their training programs, and for other educational and marketing needs. “This training model featuring AR and the Microsoft HoloLens is an ideal platform for making the field force more effective and for advancing commercial selling efforts in general. The initiative was the company’s first implementation of AR in an enterprise-wide capacity,” explained Rodwin Pabello, Viscira’s Director of New Product Development.

To learn more about Viscira’s virtual-reality and augmented-reality solutions, please contact our Business Development team at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Innovation Nation: Viscira® Digital Tour Continues Across the Country

Viscira’s 2018 Digital Innovation for Healthcare Roadshow Is Off to a Fast Start

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, recently kicked off its second annual Digital Innovation Roadshow, titled “Innovation Nation.” The goal of the roadshow presentations is to help educate life sciences marketing, medical affairs, HEOR, commercial operations, and IT teams about some of the latest technology trends, platforms, and applications.

In 2017, Viscira’s New Product Development Team traveled to 15 cities across the U.S., from Los Angeles to Boston and from Atlanta to New York, to showcase emerging digital technology solutions that could impact key business challenges facing life sciences companies. The team visited a total of 10 leading life sciences companies.

This year, the company’s roadshow presentations began in February. To date, the Viscira team has traveled to five different cities, visiting five major life science companies. Overall, the company is well ahead of its pace from last year and its meeting goal for the first half of 2018.

The 2018 Innovation Nation is a strategic, user-centered approach to addressing some of the major challenges facing life sciences companies. Using an “Educate, Experience and Apply” framework, it is a creative way to bring the latest technologies to clients, through a series of on-site interactive sessions, demos, and discussions. At its core, Innovation Nation is a collaboration between Viscira and its life sciences clients to define new content-delivery media and to help gain greater insights into how to more effectively apply cutting-edge, message-enhancing technologies in different user experience scenarios.

“We are off to a really good start with our Innovation Nation roadshow this year. We have presented some of the latest digital technologies to our clients and have received an overwhelmingly positive response. In particular, many clients are interested in Augmented Reality/Virtual Reality and Artificial Intelligence technology, and are starting to see how they can be used for HCP and patient engagement, training applications, etc.,” said Rodwin Pabello, Viscira’s Director of New Product Development.

Here is some of the specific feedback Viscira has received from leading life sciences companies:

“Before you started the meeting, I told you that HoloLens was not a viable option for training our sales teams. It seems from the other vendors, it is not ready for prime time. You totally changed my mind and we are excited to partner with you.”

“I am getting chills down my arm. I can envision a wall of AR posters that will help teach our sales reps.”

“Your work is impressive. We are excited about the opportunities to raise the bar for our training platform.”

The company is very excited to continue the roadshow presentations for the second half of the year and continues to receive strong interest from clients. For more information on Viscira’s Innovation Nation, please contact Melissa Chun, Senior Analyst – Business Development and Product Management, at (415) 848-8075 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

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