Viscira Named One of the Top 100 Fastest-Growing Private Companies in Bay Area

Viscira ranks #51 on the San Francisco Business Times 2013 List of Top Private Companies. The list ranks privately owned Bay Area-based companies by revenue growth from 2010 to 2012. The SFBT unveiled the list on October 18, 2013 in its Fast 100 special issue.

Click here to read the full article and to view the accompanying slideshow.

Six Tips for More Effective iPad Product Promotion and Education

Since the launch of the Apple iPad on April 3, 2010, more than 100 million units have been sold, and Apple expects that number to double in 2013. Not unlike the iPhone, physicians are among the biggest adopters of the iPad, which has helped lead to the device becoming a key part of a pharma sales rep’s toolkit.

A 2012 Manhattan Research report confirmed that 65% of “ePharma” docs who met face-to-face with pharma salespeople used an iPad, representing an increase from 30% in 2011. Additionally, a recent report conducted by MD Mindset titled iPad Use and Effectiveness: 2012 Syndicated Data Report, showed that doctors prefer the iPad predominantly as the visual aid of choice in sales presentations.

Given the growing use of the iPad and other tablets by pharma reps and the need for doctors to have better tools to assimilate important information, we thought we would share some helpful tips for maximizing the effectiveness of these devices for product promotion and education. Where appropriate, we have included some specific examples to help illustrate some of our recommendations.

Click here to read the full article. - Small Business - New technology tools help Glaxo, Novartis, Quest

Viscira's technology helps pharmaceutical reps to communicate better with doctors about products.

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Innovators: Products, Educational iPad App

PM360, a premier magazine for marketing decision makers in the pharma, biotech, and medical device industries, published its first Innovation Special Issue which highlighted the innovation currently taking place in the industry within pharma marketing. Only 10 selected people and companies in each of 5 categories were chosen, and Viscira was one of them! Viscira was picked as an Innovator in the Products category for one of its Educational iPad Apps that was developed for a top-five pharmaceutical company. Click on the link below to learn more.

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