Viscira’s cinematic animation videos engage, entertain, and most importantly, educate the viewer through a visually appealing storytelling approach that is clinically sophisticated in nature. Utilizing the latest animation production technologies, Viscira is advancing the industry standard to which scientific animations are deployed. Viscira can effectively execute all aspects of an animation production, from script development to 3D modeling to sophisticated animation sequences to Hollywood special effects.

Viscira’s Enhanced KOL Video Module is a new-media program featuring full-body green-screen and video commentary. Match-move techniques allow the KOL speaker or speakers to interact with on-screen presentation graphics—animated charts, graphs, and videos; dynamic motion graphics; text highlighting and call-outs—all within the virtual environment of the program. Flexible navigation enables users to play through the whole program or select a particular chapter, depending on their needs.

Viscira's interactive sales aid solution helps sales representatives more effectively engage their customers by presenting dynamic content that blends scientific imagery, video, and interactivity to visually illustrate and support key selling messages. In addition, representatives will find the Viscira solution to be quick and intuitive, ensuring effective customer interactions and scientific exchange even during brief meetings. Viscira interactive sales aids are optimized for the iPad and other tablet devices and can be easily integrated into the Viscira vDetail platform (and other industry selling platforms) to provide CLM and CRM capability.

Utilizing core information and imagery from an actual clinical reprint, the Viscira eJournal Reprint delivers key article information in an informative and visually impactful way. This clinically based program clearly communicates core findings of a study by incorporating animated effects, chart and graph builds, text highlighting, roll-overs, and KOL video or audio commentary.

Viscira interactive case study (ICS) modules incorporate a range of new media content (e.g., video segments, animation clips, actual patient scans) and high-end graphics to bring traditional printed case studies to life. Told from the perspective of the treating physician, our interactive case studies communicate patient treatment history and the ideal patient profile based on diagnostic data. Our interactive case study modules vary in complexity and can be expanded so that new cases can be efficiently added as new information becomes available or brand messaging priorities shift.

Viscira’s next-generation, web-based eDetail modules successfully integrate multiple visual elements with scientific data to effectively communicate key brand messages, relevant studies, most recent articles, and important product information. Because our eDetail programs are not constrained to a few standard formats, we can customize the modules to stand out from alternative solutions and deliver strong ROI metrics.

Viscira excels at developing engaging and differentiated convention booth solutions that are effective in driving foot traffic, delivering key product messages, and providing opportunities for your staff to interact with conference attendees. From touch-screen kiosks to augmented reality exhibits, these interactive programs can either be created by adapting existing assets or by creating custom new-media content for a specific event. Viscira can effectively partner with booth exhibit companies in the design and delivery of these solutions, in addition to providing qualified, on-site technical support.

Viscira develops high-end, broadcast-quality patient video programs with full motion graphics and audio effects that can be leveraged for web, DVD, convention and mobile device delivery. Viscira’s patient testimonial and ambassador videos can be shot on location and at multiple venues to deliver a strong visual and emotional impact for viewers.